Whilst doing a little research recently, I
picked up a book about buying a holiday home, looking in particular at the
section on marketing. It struck me how dated some of their suggestions were
with pointers to local press adverts and shop notice boards and sure enough it
was published back in 2003.
To me it highlighted how much the internet
has become a part of everyday lives in the past 10 years and how much we now
use it without a second thought. My children laugh when I explain how I had to
plan time to visit the library to do my homework rather than logging onto the
Wi-Fi!
For holiday home owners today this means
you really do need to have a presence on line – even if you do still benefit
from the more traditional sources.
You may well have your own website and
enquiries sent through this are great leads to have but it does rely on people
finding your site amongst the millions of others featured on the internet. An
advert with a listing site that is ranked high on the search engines like
Google is an alternative that is really going to help increase your exposure on
the web. Choose a site like Direct
Villas Florida that includes a free link to your website in the listing
package and take advantage of both!
But don’t stop there! If you’ve not braved
it already then using social media to promote your vacation home can make it
even easier for people to find you. Explore the options until you find at least
one platform that you feel comfortable using. Facebook, Twitter, Google+,
Stumble or Pinterest are all options. Direct Villas Florida makes it easy for
you to send your advert far and wide using these platforms. Whether you’ve just
set up a new advert, or have advertised with the site for several years, open
up your listing page, click the ‘share’ button of choice and you can feature
your advert on your own social media accounts with a link, image or post or
simply send to all in your email address book.
Even if you don’t have your own social
media accounts, then Direct Villas Florida can help. Their social media
platforms share property details, news and travel tips with holiday makers and
help bring more visitors to the site. Property owners can reap the rewards from
this – all included in the annual listing package. Watch out for a link to your
property!
Follow us on Twitter - @directvillas Live
listings on the site will be randomly selected for promotion
Facebook – Like
Us to get your property posted there too. You can even request the test you’d
like to appear with the post – email to info@directvillasuk.com
Follow Direct Villas Florida on Pinterest
You may
have fond memories of the days before wi-fi but if you’re serious about
advertising your Florida vacation rental in todays’ marketplace, then it simply
can’t be ignored. Grab your computer, phone or tablet and contact Direct Villas
Florida about boosting your on-line presence today!
For more information on how to link your
holiday home website to an on line advert, contact Sarah or
Tracy. Email info@directvillasuk.com or call +44 (0)333 2400 797.
